Last Updated: May 29, 2025
This Privacy Policy describes how Hangzhou Hanguang Technology Co., Ltd. ("we," "us," or "our") collects, uses, and protects data in the Dresswise mobile application ("Application"). Under applicable laws, some of the data we collect is considered "personal data." While we may process personal data, we typically cannot identify individual users, and our users remain essentially anonymous to us.
The specific categories of data we collect, use, or otherwise process may vary by product, purpose, and in some cases, by your geographic location. This Privacy Policy specifies when, how, and why we process your data (including personal data), as well as your rights under applicable laws.
The following key terms are used throughout this Privacy Policy. Many of these definitions have been adapted from the General Data Protection Regulation (GDPR), a comprehensive data privacy law applicable to the European Union and Norway. We reference GDPR as a benchmark because it applies to our European operations and represents the highest legal standards for user privacy. For clarity, we have simplified some definitions.
As defined by GDPR, "any information relating to an identified or identifiable natural person." This includes data such as your IP address, device ID, advertising ID, and location information. Throughout this Privacy Policy, we describe how we process personal data, the specific purposes for doing so, and our legal basis under GDPR.
An individual or entity that determines whether and how to process personal data. Hangzhou Hanguang Technology Co., Ltd. acts as the data controller for the Dresswise Application.
An entity that processes personal data on behalf of the data controller.
The specific legal justification we rely upon to process personal data. GDPR specifies six lawful bases for processing personal data. The most relevant to our Application are:
Consent: When we process personal data with your explicit permission, meaning you have clearly authorized us to do so.
Contractual Necessity: When processing personal data is necessary to fulfill our contractual obligations, such as providing you with the services described in our Terms of Service or other agreements.
Legitimate Interests: When we process personal data based on legitimate business interests (such as improving our services or ensuring proper functionality), balanced against your privacy rights.
Legal Compliance: When processing personal data is necessary to comply with legal obligations, such as detecting fraudulent activity or verifying user identity.
Any operation performed on personal data, including collection, storage, use, or disclosure. Under GDPR, "processing" encompasses virtually any action involving personal data. We use this term broadly and, where appropriate, employ more specific terms such as "store" or "share."
The period during which we store data. We do not retain personal data longer than necessary for the purposes outlined in this Privacy Policy. Specific retention periods vary depending on the type of personal data and the purpose of processing.
The transmission or disclosure of personal data to an entity or individual outside the European Economic Area (EEA), which comprises the EU plus Norway, Iceland, and Liechtenstein.
The types of data we collect and process (including personal data) vary depending on how you use the Dresswise Application. This may include:
• Personal information (name, email address) provided during registration
• Device information and unique identifiers
• Fashion preferences and style choices
• Body measurements and physical characteristics
• Photographs and images you upload
• Usage data and interaction patterns
• Location data (if permission is granted)
We use cookies and similar tracking technologies on our website and within the Application for session management and to retain your settings and preferences. We may also use third-party cookies to collect visitor statistics and measure the effectiveness of our marketing activities. If you wish to decline third-party cookies, please configure your browser settings accordingly. For more information, please refer to our Cookie Policy.
The Dresswise Application is not intended for use by individuals under the age of 16. We cannot guarantee that minors will not access our website or use our Application without parental consent. In accordance with our End User License Agreement, we require parental involvement during the download and registration process for users under 18. We strongly encourage parents and guardians to review this Privacy Policy before allowing their children to use our Application and services.
We may share or transfer data (including personal data) with affiliated entities and, in some cases, with third parties such as our marketing and service partners. When transferring personal data internationally, we employ legally recognized mechanisms to protect such transfers, including Standard Contractual Clauses (also known as "Model Clauses") for transfers of personal data from the European Union to third countries, ensuring comprehensive protection of your personal data.
You have the right to request access to, correction of, or deletion of any personal data we hold about you. You may submit such requests through our online form or by contacting our Data Protection Officer at the address provided below. We may require additional information to verify your identity before processing your request.
When we make changes to this Privacy Policy, we will update the "Last Updated" date at the top of this document. If we make material changes to this Privacy Policy, we will notify you through our website or via in-app notifications. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
If you have any questions about this Privacy Policy or any privacy-related concerns regarding our Application or services, please contact our Data Protection Officer:
Email: support@dresswise.ai
Address: C511, Guangyin Innovation Technology Park, 17-1 Chuxin Road, Gongshu District, Hangzhou City, Zhejiang Province, People's Republic of China
Company: Hangzhou Hanguang Technology Co., Ltd.